About Us

Itoys is a brand name of CIRCLE-E RETAIL PVT. LTD. a multispecialist in toys manufacturing. Having commenced in 2012 the company has its manufacturing facilities in New Delhi.

Itoys combines a variety of license covering a wide range of toys that delight and encourage children of every age. We have our presence across the country.

With our expert in-house R&D team who closely monitor the market trends to keep the pace with the dynamic requirements of new toys.

We are a quality driven manufacturers of a huge ambit of Toys. We are official licensee of Disney, Marvel, Doraemon and Shinchan. Our Products Portfolio: # Sports Toys
# Camping Toys
# Role Play Toys
# Sports Toys

Grow systematically and together !!
Branded toys at affordable price.
Our goal is to provide the highest quality of Toys by assuring their consistency, safety & price. This commitment is imbibed in our corporate values and we understand that it is essential for our continuous improvement and development. This policy is communicated to all persons working for or on behalf of organization.


Our vision is to provide branded toys at affordable price; it is our continuous effort to make better quality toys through continuous improvement approach. We believe in philosophy of growing together as a team (we as manufacturer and you as a seller) in a systematical manner. Our idea is to encourage parents to invest on toys that enable every child to grow with quality toys that contributes to his/her development at affordable price. We make innovative toys which captures the impulse and imagination of children. Our organization has managed to earn a visible prominence in a short span of time in the world of Toy through: #Quality commitment
#Liberal & Affordable pricing