Designed for play.
built with care.
ITOYS creates toys that support imagination, creativity,
and everyday play, crafted with care for quality, safety,
and durability.
Our Toys
A toy for anyone to enjoy!
OUR TEAM AT THE TOY BIZ 2025 - #DELHI
The Itoys team is proudly coming together at a leading industry exhibition to showcase our commitment to quality, creativity, and growth.
About Us!
Trusted Toy Brand
Itoys is a leading kids’ toy brand under Circle E Retail Pvt. Ltd., committed to delivering innovative, safe, and high-quality toys. Driven by creativity and backed by a passionate team, we create products that inspire joyful play and lasting memories.
Our Certifications & Audits
At Circle E, we are committed to maintain the highest global standards.
Shaurya Aggarwal
“In just twelve years, I haven’t seen such tremendous growth in the toy industry. I truly appreciate your entire team’s hard work and success from the bottom of my heart.”
Shailly
My experience working with ITOYS(Circle E) has been truly excellent. Sharad Sir & Ritu are extremely professional, supportive and reliable in their approach. Dedication to quality, clear communication and timely delivery is highly appreciated.
Safar Ansari
Partnering with ITOYS(Circle E) has been a truly rewarding experience, driven by the proactive and positive attitude of its stakeholders, along with their unwavering commitment and exceptional support that has significantly contributed to our business growth.
Our Top Brands
ITOYS creates toys that support imagination, creativity, and everyday play.
